LBC specializes in qualitative research, including focus group moderation and depth interviews. We can also lead the design and analysis of quantitative research utilizing partners for telephone, mail, or online data collection.
LBC can help you design and implement a strategic planning process, evaluate or enhance tactical marketing plans, and provide the outsider perspective sometimes needed to capitalize on market opportunities.
We work with you to refine your existing messaging, or create a new image consistent with customer expectations and needs. The bottom line is to ensure all your materials are aligned with your goals and effectively delivering to your target audiences.
User needs definition
Packaging design feedback
Scientific advisory boards
Distribution and sales planning
Trade show planning and implementation