LBC specializes in qualitative research, including focus group moderation and depth interviews. We can also lead the design and analysis of quantitative research utilizing partners for online, telephone, or in-person data collection.
LBC can help you design and implement a strategic planning process, evaluate or enhance tactical marketing plans, and provide the outsider perspective sometimes needed to identify and capitalize on market opportunities.
We work with you to refine your existing messaging, or create a new image consistent with customer expectations and needs. The bottom line is to ensure all your materials are aligned with your goals and effectively delivering to your target audiences.
Competitive reviews
Market analysis
Voice of Customer
Patient satisfaction
Message testing
Portfolio management
Scenario planning
Pricing sensitivity
Formative studies
Pipeline planning
User needs definition
Packaging design feedback
Online content
Sales collateral
Patient education
Press releases
Investor packets
Annual reports
Sales Training
KOL development
Scientific advisory boards
Speaker programs
Strategic planning
Marketing plans
Distribution and sales planning
Reimbursement analysis
Investigator meetings
Trade show planning and exhibits
Sales meetings
Shareholder meetings
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