What We Do

Market Research

 LBC specializes in qualitative research, including focus group moderation and depth interviews. We can also lead the design and analysis of quantitative research utilizing partners for telephone, mail, or online data collection.

Business Planning

 LBC can help you design and implement a strategic planning process, evaluate or enhance tactical marketing plans, and provide the outsider perspective sometimes needed to capitalize on market opportunities. 

Marketing Communications

 We work with you to refine your existing messaging, or create a new image consistent with customer expectations and needs. The bottom line is to ensure all your materials are aligned with your goals and effectively delivering to your target audiences. 

Specific Services

Downstream Market Research

Competitive reviews

Market analysis

Customer perceptions

Patient satisfaction

Advertising testing

Portfolio management

Product Development

Scenario planning

Pricing sensitivity

Formative studies

Pipeline planning

User needs definition

Packaging design feedback

Marketing Communications

Online content

Sales collateral

Patient education

Press releases

Investor packets

Annual reports

Program Management

Sales Training

KOL development

Scientific advisory boards

Speaker programs


Strategic planning

Marketing plans

Distribution and sales planning

Reimbursement analysis


Investigator meetings

Trade show planning and implementation

Sales meetings

Shareholder meetings